by Henry Cassidy
Published: July 25, 2025 (1 day ago)
Category
Business
Link
https://leapfrogstrategy.medium.com/unlocking-meaning-the-role-of-semiotics-and-consumer-behaviour-in-modern-branding-fe0bd37ed18b
Understanding semiotics and consumer behaviour reveals how signs and symbols influence purchasing decisions. This knowledge empowers marketers to decode cultural cues and shape impactful brand messaging through semiotic decoding.