A growing number of clothing industry magazines now cover the sustainable transformation of the sector with digital technology implementation trends. The latest fashion industry shifts are extensively reported through publications which include Drapers and Women’s Wear Daily (WWD). The company Drapers operates since 1887 continues its expansion into every aspect of the fashion retail industry from digital transformation to supply chain management. WWD serves as a leading publication that provides essential information on industry trends as well as breaking news related to fashion and retail and beauty sectors. The fashion magazines showcase brand strategies for sustainable operations and technological solutions which satisfy consumer needs for fair manufacturing practices. Drapers documented how factories earn incentives to switch to renewable energy through rooftop solar cells as well as biomass boilers for cutting down greenhouse gas emissions. Environmental stewardship has become the latest business paradigm along with economic sustainability across the industry.