A business can look profitable on paper but still struggle if cash flow isn’t managed well. Keeping track of when money comes in and goes out is key to financial health. Vertical CPA helps businesses create a solid cash flow strategy, ensuring there’s enough liquidity to cover expenses and investments. Understanding cash flow means fewer financial surprises, smarter spending decisions, and a more stable business. Whether dealing with seasonal fluctuations or rapid growth, having a cash flow plan makes a huge difference. A business that manages cash flow effectively stays ahead, avoids unnecessary debt, and maintains steady operations.