The rise of programmatic advertising is reshaping how businesses in Kolkata plan and execute digital campaigns. With automated ad buying and real-time bidding, brands can now target specific audiences more accurately and efficiently. These data-driven solutions optimize ad delivery based on user behavior, helping reduce manual efforts and improve campaign performance. As digital adoption expands, more organizations are moving away from traditional advertising methods and exploring programmatic platforms. However, the shift also brings challenges, including the need for greater awareness, skilled professionals, and responsible data use. Despite this, the transition marks a significant step in Kolkata’s digital evolution.