The food and beverage industry in India has been a victim of change in the past decade owing to sky rocketing customer demands and industry innovation. A rapidly paced and exceedingly customer propelled sector, this multibillion dollar industry is no stranger to reform and evolution through the years. Steered by changing global trends, this industry faces a myriad challenges. It has been observed that the general perspective of individuals in respect to the food and beverage industry has seen a massive hit. People are more self conscious than ever, preferring nutritional food to indulgent food. As the prevalent awareness on health and nutrition has increased, so have the customer’s demands to eat wholesome, healthy and quality rich meals.