The most engaging fashion stories are usually the ones told in the overlap of cultures — where the colour , richness of one tradition meets the sensibility of another and then something brand new, forms. At World of Sugandh our Indo western collection is exactly that kind of story. It’s a line of outfits that borrows with equal poise from the magnificent vocabulary of Indian textile heritage, and also from the clean, structured grammar of modern global fashion. The result is clothing that doesn’t truly belong wholly to one tradition, and yet it belongs magnificently to both.