Cybersecurity attacks and data breaches have been common in the current business landscape. In this scenario, investors and customers will be more likely to trust businesses that have undergone a SOC 2 compliance audit and are certified by areputable authority. In that case, it provides legitimate confirmation to investors, venture capitalists, and customers, enabling them to make informed decisions about investments and share their personal data. This is because the company will not face millions in data security lawsuits, and consumers will not experience exposure of their confidential information.