Search Engine Optimization (SEO) is a cornerstone of digital marketing, designed to enhance a website’s visibility on search engine results pages (SERPs). It involves optimizing various elements of a website to align with search engine algorithms, thereby improving organic traffic, boosting rankings, and increasing brand exposure.The process begins with keyword research, identifying the search terms your target audience uses. This is followed by on-page optimization, which involves refining website elements like meta tags, headings, URLs, and internal linking structures to make the site more search-friendly. Meanwhile, off-page SEO focuses on building high-quality backlinks and improving domain authority through external strategies like guest posting and social sharing.